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Our Origin
A Legacy Forged in Craft
Zaeon was born from the roots of Kaka’s Diam Limited, a family legacy spanning over two decades of diamond excellence. From the fields of Gujarat to the showrooms of Hong Kong and Mumbai, our story is one of grit, generational craftsmanship, and a relentless pursuit of perfection.
The name Zaeon blends “Zahav” (gold) and “Aeon” (eternity)—symbolizing our purpose: to craft pieces that last a lifetime and beyond.
Crafted with intention
What We Stand For
At Zaeon Fine Jewelry, every creation is a reflection of purpose and principle. Our values guide not just what we make—but how we make it, and why.
Craftsmanship
25+ years of artisan expertise blending traditional techniques with modern design precision.
Enduring Value
In-house crafted fine jewelry offering timeless beauty at unmatched value and lasting quality.
Confident Elegance
Elegant designs made for modern individuals, effortlessly transitioning from daily wear to heirlooms.
Circularity
Circular by design. Engineered for longevity.
Zaeon is a Hong Kong–based fine jewelry house built on a simple principle: the most sustainable jewel is responsibly made, traceable, repairable, and cherished for decades. Every piece is designed from day one for maintenance, recovery, and reuse—where beauty meets responsibility.
Ethical Materials
Gold & Diamonds, Responsibly Sourced
Craftsmanship & Circularity
• Produced in ethically vetted workshops with almost-zero loss capture and water stewardship.
• Robust, serviceable designs prioritize longevity over gimmicks. Stone tightening, sizing, refinishing, and selective remelting extend every piece’s life.
• Evergreen, timeless designs reduce obsolescence, waste, and environmental impact.
Luxury with Integrity
• Natural diamonds & craftsmanship guaranteed.
• Purchases finalized privately to ensure secure, documented delivery.
• Hong Kong–based governance ensures transparency, traceability, and accountability across the entire supply chain.
Our story
Zaeon Fine Jewelry was born from a shared vision between lifelong friends and business partners, Pranil Kevadia and Shrey Desai. Both grew up surrounded by the diamond trade, guided by family legacies that instilled in them a respect for craftsmanship, ethics, and enduring value.
Pranil Sanjaybhai Kevadia
(Founder & CEO):
Zaeon was born from roots as much as from vision. Pranil Kevadia grew up close to the craft—watching, learning, and working with diamonds from the ground up. From polishing stones to understanding their journey into people’s lives, I discovered that jewelry is never just about shine—it is about patience, heritage, and meaning.
Guided by his father, Sanjaykumar Mohanbhai Kevadia’s path and inspired by his own studies in sustainability and circularity, Pranil felt a calling to reimagine what fine jewelry could be. Zaeon is that vision: where beauty meets responsibility, and where luxury carries a conscience.
Pranil’s mission is simple yet profound: to create jewelry that honors tradition while shaping a sustainable future. Every piece is designed to be timeless, to be treasured and passed on—a reminder that true brilliance lies not only in what we wear, but in the values we choose to carry forward.
Shrey Rasikbhai Desai
(Co-Founder):
Shrey Desai continues the legacy of his father, Rasikbhai Desai, a respected figure in the world of fancy-cut diamonds. Growing up around the trade, Shrey developed an early appreciation for the artistry and precision that define exceptional diamonds. While rooted in this family tradition, he expanded his expertise into the financial and managerial aspects of the business, giving him a holistic understanding of both craftsmanship and commerce.
As a partner at Zaeon, Shrey combines his heritage in diamond mastery with a modern vision for sustainable luxury. His background enables him to balance creative excellence with operational discipline, ensuring that every piece is not only beautifully designed but also thoughtfully managed from sourcing to final delivery. With this unique blend of tradition and innovation, Shrey brings depth, trust, and long-term value to the Zaeon philosophy.